Use-case example: medical sales

Todd sells neurosurgical implants.  The surgeons he calls on expect him to be an expert on the latest peer-reviewed literature, clinical trials, best practices and FDA issues (which spans thousands of pages).  He needs to know this information cold – both for his products as well as those of his competitors.  His challenges:

  • He can’t keep it all in his head
  • There’s too much info to distill and digest, and the load keeps growing

Todd needs a faster way to learn, recall and communicate knowledge in a rapidly-changing field, from the road.  Fortunately, his company is now implementing Smartsnips.  Here's how things work for Todd going forward.

Sales Enablement Team

capture key insights

The Sales Enablement team from Todd's company compiles the peer-reviewed literature, clinical trials best practices and relevant FDA issues.  They meet with Todd and the other sales reps to fully understand the level of understanding and expertise they need to demonstrate for success with their clients.  In concert with some other SMEs they pull in from within the company they then consume thousands of pages of materials, capturing their insights as Smartsnips.  Once completed, they have built a database of a couple hundred Smartsnips along with several topics and hyperpoints.  They have reduced the information load from thousands of pages and weeks to consume, to minutes and seconds.

Sales Representatives

Access Insights On-Demand

 
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Todd no longer has to research, read and manage all the documents that fuel him with the knowledge he needs to do his job.  He can now access all the insights he needs to be an expert on the relevant topics right from his Smartphone.  The topics and hyperpoints his sales enablement team have prepared make it super-easy for Todd to present as an expert, and he is now armed with facts and sources at his fingertips to back it all up.  No more forgetting, losing information or re-reading.  Not only can Todd now access this information, so can his entire team.